Famgram Explainer Video
Residents in assisted living facilities often feel isolated from family and loved ones. How can you help bring people together?
FamGram is a startup company that was using technology to help bridge the gap in communication often resulted between the elderly in assisted living facilities and their loved ones. As a new company and service, they needed a way to explain how their service worked.
This animated explainer video for FamGram involved the creation of a cast of animated characters that explained how easy it is to use the FamGram service to send a letter to someone in an assisted living community. The piece was a step by step overview of the process and served to introduce people to FamGram and encouraged them to sign up for the service on the web. The production involved a team effort between multiple stake holders, and involved the coordination of the script and animator with the client to insure that the brand and messaging stayed on point.