In 2018, Momenta drastically disrupted itself — pivoting to focus on its pipeline of novel drug candidates for immune-mediated diseases.
With the shift in focus from generic pharmaceuticals to their own pipeline for immune diseases, Momenta reorganized their company and needed their brand to reflect their ideals and change in direction. This included re-doing their website.
Working with Baker Brand, a new purpose and vision was revealed. At the core of they company, they want to make a life-changing difference for underserved patients. Their move into the new therapies fostered a deeper meaning and connection for the people they served.
A new tagline “Driven by impossible” became the focus of the rebrand. It captures both their legacy and their commitment to a meaningful future. The website was designed to enhance this new focus with personal stories and information on the science that makes it all happen.