Project
BuzzWinx Website
When you are the new kid on the block, how do you get people to take notice?
Overview
BuzzWInx is a social media management company based out of Florida. In a landscape where social media companies are popping up by the dozen seemingly every day, they needed to find a way to stand out from the crowd.
Process
To begin the process, a full service blueprint had to be created. What was BuzzWinx going to offer, to whom, and how. The competition in their space was fierce, and had to be evaluated to see where the pain points existed for their user base.
After extensive research, a mutli-pronged approach was developed that integrated into applications such as hubspot, and leadpages to help capture potential customers and close deals. When integrated into Drip, and with advertising on social media, they had a powerful marketing tool that helped them to better understand their customers and their customers needs.
Solution
The website design was part of a greater branding strategy that leveraged a strong/bright color palette and friendly toned language that helped to separate it from the sea of bland and overly ‘market speak’ of their competitors. The site’s scope and architecture was designed to grow with the company as they move from a startup into a full application development studio. SEO is paramount to this endeavor, and all the language and code were built to support it.
